Making the Case for Product Value – Understanding Health Care Decision-Making

Organization: bizi, LLC

Created by: bizi e-Learning


Learning Objectives:

This eCourse introduces key concepts pertaining to "value judgement" in health care decision-making at central, local and patient levels.  Examples are also drawn from the US, Europe and Emerging markets to highlight regional/local heterogeneity when it comes to value assessment.  Implications on market entry, value proposition, evidence strategy and human capital development are discussed.

Author - Kelly Ke

Kelly is the founder of bizi LLC, an access consultancy using an inform – educate – connect delivery model to help global life sciences firms solve local market access challenges. 

Prior to founding bizi, Kelly has spent 10 years with Deloitte as an award-winning strategy and risk management consultant focusing on the life sciences sector.     


45 minutes


6 months.

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