Customer Retention

Organization: Knowledge Essentials

Created by: Knowledge Team


Per a 2021 Annex Cloud blog post, a 5% increase in customer retention can boost profits by 25% to 95%! This online training underscores the importance of customer retention and the critical nature of working with the customer, attempting to address any concerns rather than just letting them go. This video provides a practical framework to satisfactorily respond to and address their concerns, and to turn their desire to leave into an opportunity for your business to do better. Specifically, the course covers what it calls customer lifetime value, handling actual customer retention calls, processes to help customer service agents, and keeping customers for longer. Use this course among current and new hires to promote a culture of compassion and understanding to meet your individual customers’ needs.

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